Time: Networking: 11:30 a.m. – 12:00 p.m.; Workshop: 12:00 – 1:00 p.m.
Venue: Geneva Foundation of Presbyterian Homes — 8707 Skokie Blvd., Ste. 400, Skokie IL 60077 (Ample parking is available in the parking lot. Please take elevator to the fourth floor and enter suite 400.)
Program Description: In Fatal Fundraising Flaws, author Ron Rescigno uncovers the pervasive mistakes that hinder organizations from achieving their full revenue potential. Drawing from their extensive experience as renowned fundraising experts, Ron and Sue will offer invaluable insights and practical strategies to rectify these common pitfalls.
One of the “fatal fundraising flaws” that they will discuss is the failure to make the second gift a priority. The fact is: only 20% of first-time donors ever give again to the same organization, but once you get that second gift, they become 63% more likely to give to your organization again.
Ron and Sue will guide you through the steps that provide new donors with a continuous flow of communication that leads to that all-important second gift and deepens donor engagement and greater lifetime value.
The discussion will include:
What it takes to get the all-important second gift
How and when to make the second ask
How to integrate the second gift strategy into your annual plan
What the new donor “honeymoon phase” is all about
The most important thing you can do as a fundraiser
Fatal Fundraising Flaws will be available to purchase and one lucky attendee will receive an autographed copy for free!
Speaker Bio: Sue is the founding President and CEO of Rescigno’s Mailing Solutions, which began in 1992 and specialized in creating successful annual fund programs. She is known as an expert in the field of fundraising in the nonprofit world. Sue is a well-known speaker on fundraising and direct mail and has presented at many conferences including CASE, ALDE, AFP, etc. In 2019, Sue created Rescigno’s Fundraising Professionals, which provides nonprofits with fundraising consulting on major gift campaigns, mentoring and coaching, feasibility studies and capital campaigns.
Sue manages the overall operations of both businesses in addition to working with top-end clients. Sue is the visionary and driving force of both companies. Sue has served on the Board of Directors of NAWBO (National Association of Women Business Owners) Chicago and the founding board of Advocate’s Hope Children’s Hospital as well as the development and fundraising committees for Christ Hospital and The Oak Lawn Children’s Museum.
Ron is a lifelong Chicagoan who holds a BA in English from Lewis University and an MA in Educational Administration from Governors State University. At Rescigno’s, Ron is responsible for all sales and marketing initiatives. Ron is the author of two books on fundraising: The Process-Driven Annual Fund and Fatal Fundraising Flaws, both of which quickly became Amazon best sellers shortly after publication.
Prior to joining Rescigno’s in 1996, Ron had enjoyed a successful career in secondary education as both a teacher and administrator for twenty-three years. Ron has served on the Founding Board of the Oak Lawn Children’s Museum, as well as, school and parish boards.
Ron is a noted speaker at conferences, workshops, and on webinars on various fundraising topics, such as:
annual fund
donor retention
culture of philanthropy
new donor strategies
annual appeal copywriting
donor communication plans
Membership: Only $50 /year for 10 programs plus other PIDN benefits.
Drop-In: $20 per program ($15 for professionals new to the field)